Produced by WDET, Detroit's NPR Station

Starting With Why

Starting With Why
January 14, 2015 Courtney Hurtt

So if you haven’t already hear of this concept of starting with why, allow me to introduce you to Simon Sinek. The premise of his philosophy is to strip away the bells and whistles of any idea by beginning with its purpose.



This idea of starting with why is complimented with the design concept that form follows function. In other words, a project’s purpose should define the means in which it exists and not the other way around.

For this reason, we have worked to design Framed by WDET to meet the larger mission of our organization – to be the authentic voice of Detroit, serving an engaged, diverse, and always curious audience through trusted news, inclusive conversations, and cultural experiences that empower our community to move forward.


Project Goals

  • Provide individuals with a better understanding of the ethnic and cultural communities in metro Detroit and the role they play in the vibrancy of their neighborhood and the region
  • Heighten the profile of local photographers and storytellers by creating new spaces and opportunities to display their work while providing them with the funding to continue to pursue their craft
  • Strengthen relationships with metro Detroit’s ethnic, cultural, and artistic communities that will lead to more in-depth and authentic future coverage on WDET
  • Democratize gallery spaces by creating inviting and accessible arts experiences for individuals and communities may not traditionally visit galleries

And your support makes it all possible. Learn how you can make an investment in community storytelling on Detroit’s public radio station at

After being awarded a $60,000 Knight Arts Challenge grant by The John S. and James L. Knight Foundation and $22,500 from the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts, WDET is seeking matching funds to support this project.


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